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Stella Cycle Co, 143 High Street

Thanks to my husband for acquiring this postcard image via Ebay. It shows Stella Cycle Company's shop at 143 High Street with its owner Gert Wright outside. The two properties making up no. 143 had a frontage of 24' in the 1909/10 Valuation and had been used by a motor engineer and cycle dealer in the 1930s and 1940s - see notes of earlier occupants. The photo appears to date from the 1950s; the 1952 electoral register for the High Street shows a Gertrude E Wright at this address.

Advertisements for Rudge Cycles and Atlas Lamps can be made out; outside are a kiddie's tricycle and adult's bikes - a man's and a woman's, each with a saddle bag. Thank you to Roger Davis who explained the shop name: the Stella Bicycle Company was a French manufacturer who had a British arm based in St James Square Wolverhampton.

Shop frontage and owner

Published January 2016