Howard Webb provided a scan of this postcard from his collection. He writes 'WHA was W. H. Applebee, a postcard publisher based in Ashford, Middlesex. He was active between 1912
and about 1928, I estimate the date this picture was taken to be 1913.' The postal date is 1914.
The postcard shows a similar view to that taken around 1907/10, although the 'CLARNICO' sign on the first building on the right is clearer. The fire station, built in 1897, is the prominent brick building on the right.
Behind the fire station the single storey Ferry Lane Almshouses are visible, with tall white chimneys. Behind the almshouses Young & Marten Ltd, builders' merchants whose main base was Stratford, London, used premises at 51 & 52 High Street.
The first shop on the left has a sign above 'Pier House Laundry' and in the window 'shirt and collar dressers'. This is no. 273, which was recorded in trade directories as a laundry in 1928. Next is the Brentford Cinema at numbers 274 & 275: this was built in 1912. The name is just visible, in a wrought iron sign, and there are a number of advert boards outside.
Further away on the left, the Hovis sign probably marks the bakers at no. 281, and the three balls pawn brokers' sign outside William Rattenbury's (numbers 288 & 289) is visible in the distance, also a painted sign 'MONEY LENT' on the side of no. 288.
Tram no. 44 is approaching the photographer and is open topped.
See details of the properties on the right, including the fire station and properties on the left including Brentford Cinema and numbers 290 onwards.